4 Steps to Develop Your Online Professional Profile

Source: Jobvite (2014)

Source: Jobvite (2014)

Source: LinkedIn (2016)

Source: Jobvite (2014)

There’s no shortage of statistics emphasizing the rise of social media as a recruiting strategy. The benefits of online recruitment and high success rate of social media recruiting strategy, along with Gen X and millennials entering the workforce, social media recruiting is here to stay.

These statistics should get you working on your online professional profile. Well, at least for me. 

2 things to keep in mind:

  1. The ultimate objective of social media recruiting is to recruit qualified people based on credible and valid contents (for free)
  2. It’s mutual –  as much as employers look for credibility and validity, you wouldn’t want to be struggling in your job later because of the talents you lied about; they want you as much as you want the job, so express what you’re looking for and prevent yourself from ending up in a place that doesn’t fit

The key idea is to be yourself. Here are 4 steps I suggest to develop an authentic online professional profile:

1.   Ensure you’re searchable and stand out desirably

Especially on LinkedIn and Facebook, and across all platforms – be sure to project a professional and decent image. Search yourself in viewer’s mode, and check the functionality of your profiles across various web browsers and mobile.

2.   Personal branding

Include what employers look for: profile picture, details on professional experience, your connections, specific competencies. Do so strategically in a concise and outstanding manner while considering which employer’s attention you want to catch and what stories they’d want to hear. The whole point is to get noticed and be differentiated. Also express what you want – collaboration? growth?

3.   Walk the talk

Share work samples, links to blog and all that show-off relevant competencies, and share them on all platforms. Blogging if done well could imply intelligence and creativity. But if employers spend an average of only 6 seconds on a resume that’s right in their hands, I wonder if they’d actually click on a blog and go through it.

4.   Engage and build relationships

Share ideas, views, comment, and connect! Last but not least, leave contact details!

Despite what social media recruiting strategy can achieve, is it a fair method to prejudge and recruit? The bottom line is online profiles are (carefully) curated and reviewed by people after all. These profiles might only reflect a partial of a person, and there could never be free of biases or misunderstandings.

As we talk about how employers recruit based on credibility and validity, how can the reliability and fairness of social media strategy be measured and justified?


Five ways talent management must change

How blogging can help you get a job

Job hunting: How to promote yourself online

2016 social recruitment trends forecast

LinkedIn Talent Solutions United States Recruiting Trends 2016

Power of social media in recruitment/retention


10 thoughts on “4 Steps to Develop Your Online Professional Profile

  1. Hi Hui Juan, after reading your blog post, I have learnt how to effectively create a professional online profile. I agree that social network is a very powerful tool to attract recruiters, as there are many statistic evidence supporting the social media recruitment trends. Your idea of developing an authentic online professional profile in 4 steps is constructive and beneficial. I feel that it would have been better if you can teach us alternative methods to creating professional online profile, with the use of different social media platform, for example, LinkedIn or using blogs. Nonetheless, your post is very insightful and it definitely is useful to job seekers!

    – Walden

    Liked by 1 person

  2. I agree that Social Media recruiting is on the rise among employers (Supported by Jobvite).
    Taken from one your source by BBC, ‘You need to make sure that anything on social media that can be seen by a potential employer is going to help you get employed’. This shows that our online presence does affect our employability!

    Sajjad Masud (2012) states that employers use social media to have a comprehensive snapshot of candidates. However, to question, what do you think about the use of our own personal social media accounts? Other than having a separate professional account on social media like Facebook and Twitter, how can our personal social media account be also a personal branding tool that helps us in employment? Do you think that these can also be a source for employers to look for suitable candidates that fits companies’ culture and values based on our social media content that display our hobbies, passion, values and personality?

    Liked by 1 person

  3. Hi Hui Juan! (:

    Great post on Topic 3! Arranging your explanation in 4 points definitely helped me to understand the process of building an authentic professional profile better.

    In your 2nd point, you mentioned that individuals should strategically include details that employers would look for as well as stories that they’ll like to hear. Do you think these details include the applicants’ strengths and weaknesses? I personally believe that to develop an authentic profile, one should be honest about the skills that they possess. However, by displaying your weaknesses on your profile, it runs the risk of rejection from potential recruiters. I would think that it’s possible to downplay one’s weakness instead of entirely hiding it? Do you think that this may hurt the authenticity of the individual and his or her profile though?

    Let me know what you think! (:


    (143 words)

    Liked by 1 person

  4. Hello Huijuan,

    It is true that social media has become a more popular choice in aiding recruiting decisions, especially in this digital age, however, don’t forget that traditional methods continues to exist and that companies still use them.

    You are right in that we should project ourselves professionally and decently online, because employers are not just checking on us on one site, but any online platforms that speaks about our background and accomplishments. (source: http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/#2fc95e6a24fd)

    I believe that consistency across the different platforms is one important point that you may have missed out in your post. Other than building your reputation, showing off your competencies and building your connections on social media, since you also talked about how “employers recruit based on credibility and validity”, would you agree on the fact that if all these content did not match up, it would equally be as good as not posting them?

    (150 words)

    Liked by 1 person

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